AUTOZONE REWARDS - LOYALTY ACQUISITION
With the goal of engaging current customers and acquiring new customers into the AutoZone Rewards program, our team created multiple series of email templates, copy options, branded illustrations, and animation guidelines to continue to build relationship with AutoZone customers.
AUTOZONE - SPRING / SUMMER SEASONALITY
Our team created multiple series of email templates, copy direction, branded illustrations, and seasonal animations to highlight summer seasonality and introduce summer/spring products and car essentials to shine throughout the summer.
AUTOZONE - FALL SEASONALITY
Fall Car Care Month starts in October to drive customers to shop at AutoZone and educate them about the importance of taking care of their car before the winter season. Our team came up with seasonal animation ideas and playful copy direction to highlight the fall seasonality.
AUTOZONE - WINTER SEASONALITY
Winter is essential for AutoZone customers to take care of their car from hazard weather conditions. To help educate AutoZone customers, our team created multiple series of email templates, copy options, branded illustrations, and weather focused animations to help customers understand the importance of taking care of their car in the winter.
AUTOZONE - HOLIDAY BRAND ASSETS
Winter is one of the biggest holidays for many retailers to give gifts for families and friends. After analyzing shopping behavior trends from the previous year, our team created multiple series of holiday emails, playful copy options, and seasonal animations, centered around gift guides with multiple price points.
AUTOZONE - DM REFRESH
Our Creative team worked with Strategy and Account teams to analyze performance insights from previous DM templates and competitor examples to come up with new design layouts, which focused on hierarchy of the primary message to address client’s goals. In terms of creative, we focused on utilizing AutoZone brand assets to highlight savings message and introducing textured background to bring in automotive elements.