Designing and illustrating digital and in-store assets for The Estée Lauder Companies’ new store opening at the Jewel Changi Airport in Singapore, inspired by the Singapore iconic landmark and Batik prints and juxtaposing them with branded product illustrations.

Creating New Year’s seasonal graphics, illustrations, and typography style guide for The Company Store’s digital and in-store channels.

Creating Chinese New Year seasonal graphics, illustrations, and typography style guide for The Company Store’ digital and in-store channels.

Creating Chinese New Year seasonal graphics, illustrations, and typography style guide for The Company Store’ digital and in-store channels.

Creating Hari Raya seasonal graphics, illustrations, and typography style guide for The Company Store’ digital and in-store channels.

Creating Hari Raya seasonal graphics, illustrations, and typography style guide for The Cosmetics Company Stores in Singapore.

Creating Mother’s Day graphics, illustrations, and typography style guide for The Company Store’ digital and in-store channels.

Creating Mother’s Day graphics, illustrations, and typography style guide for The Company Store.

Creating Mother’s Day graphics, illustrations, and typography style guide for The Company Store.

Conceptualized and designed in-store concepts for the Estée Lauder x Lady Aiko Collection, utilizing the existing illustration assets from the collection for department store launches in Japan. Additionally, produced final deliverables for print and digital ads for different stores.

Conceptualizing, designing, and developing visual merchandising and in-store assets for The Cosmetics Company Stores in Taiwan (inspired by the traditional Taiwan tiles), Hong Kong (inspired by the Hong Kong architecture and pattern), and Seoul, Korea (inspired by the traditional Korean embroidery and patchwork).