Omnichannel campaign strategy to grow the Dunkin’ Rewards program through the full path to purchase (sign-up to checkout) while continuing to build relationships and increase performance with their new and existing loyalty customers.

A personalized email for Dunkin' Rewards customers that offers incentives in a fun way, featuring a 'scratch to reveal' animation and a progress bar in the header to enhance personalization, followed by a timely, triggered push notification to send a gentle reminder.

A personalized display ad for Dunkin' Rewards customers to play a game, customize their drink, and pair it with another menu item for cross-sell opportunities.

A personalized video for Dunkin' Rewards customers to connect, interact, and click the QR code to get a free medium drink.

This is an example of a personalized customer journey, seamlessly connecting multiple channels and formats. We’ve transformed them from an occasional in-store buyer to a Dunkin’ Rewards member, loyal customer, and introduced them to new offerings. The power of data-driven creative goes beyond this individual, with flexible ad frameworks that tailor messages to each customer. This enables unique, ongoing conversations and long-term relationships with all of Dunkin’s customers.