
PROMISELAND - WILLOW CHICAGO, BRANDING (2018)
+ Brief: Redesigning the Promiseland (Children’s teaching service) logo for Willow Chicago’s new space to reflect Willow Chicago’s core value of “Love Everyone Always,” welcoming diversity being located in the center of Downtown Chicago.
+ Achievement: Increase in classroom attendance and various events for the Promiseland.
+ Challenge: Multiple rounds of design competition for the selection of the logo within the Willow Chicago organization and stakeholders.

LOGO RENEWAL PROCESS
Multiple rounds of logo selection process within the Willow Chicago organization, working with the Designers, Project Managers, and Stakeholders.

LOGO DESIGN - RENDERING
Incorporated the design elements of logo into their new interior design concepts. Each classroom has a colored wall that represents each grade.

LOGO DESIGN - BRANDED MERCHANDISE
Designed Promiseland t-shirts for teachers and volunteers.